This became evident in Finland during the COVID-19 pandemic in spring 2020, when the government recruited social media influencers to spread timely and accurate information about the coronavirus ( Ping Helsinki, 2020). Balabanis and Chatzopoulou, 2019 Coates et al., 2019). A vlog can be defined as “a video in which the author(s) express thoughts or opinions on their daily experiences and concerns through the use of the first-person point of view” ( Balleys et al., 2020).Īs young people are increasingly turning to social media to find information, such as news ( Purdue, 2019) or health-related information ( Swist et al., 2015 Wartella et al., 2016), social media influencers, such as video bloggers, may act as new types of authoritative voices for young people regarding health issues (see, e.g. This study concerns the video production practice ( Balleys et al., 2020) of video blogging, or vlogging. These channels collectively produced approximately 48,000 h of content, mainly in languages other than English ( van Kessel et al., 2019). According to the Pew Research Center, in January 2019, nearly 44,000 YouTube channels had at least 250,000 subscribers ( van Kessel et al., 2019). Through YouTube, users can upload and view videos rate, share, report or comment on videos and subscribe to other users' channels. It has over 2 billion users, most of whom are between 18 and 34 years old ( YouTube, 2021). YouTube, a video sharing service founded in 2005, has become the most popular online platform among young people all over the world (see, e.g. The full terms of this licence may be seen at Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Ĭopyright © 2021, Anna-Maija Multas and Noora Hirvonen License (2022), "“Let's keep this video as real as possible”: young video bloggers constructing cognitive authority through a health-related information creation process", Journal of Documentation, Vol. The notion of authority as constructed through trustworthiness and competence and grounded on different types of information, can be taken into account in practice by information professionals and educators when planning information literacy instruction. It is among the few studies to examine cognitive authority construction in the information creation process. The study contributes to information literacy research by offering insights into the under-researched area of information creation. This study increases the understanding of the complex ways in which young people create information on social media and influence their audiences.
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